Privacy Policy

1. Overview

TrackSERPs LLC (“we”, “us”, “our”) respects your privacy. This policy explains what information we collect when you use TrackSERPs, why we collect it, how third-party infrastructure processors handle it, and your rights regarding your data.

2. Information we collect

We collect information directly from you when you create an account, configure rank tracking projects, or reach out to us:

• Account details: Your name, work email address, and company or agency name.
• Project data: Tracked domains, target keywords, geographical locations, and device preferences.
• Technical telemetry: IP address, browser type, and anonymous event interactions (e.g. CTA clicks and calculator usage).

3. Third-party processors and service providers

We partner with trusted third-party service providers who assist in operating our infrastructure. These processors only handle data required to perform their specific services:

• Stripe: Payment processing and subscription management. We do not store your credit card numbers on our servers; Stripe securely processes all billing.
• DataForSEO: Search engine results page (SERP) data collection. We transmit target phrases, location codes, and device types to retrieve Google organic ranking positions.
• Cloudflare: Edge network routing, DDoS mitigation, DNS, and privacy-first Cloudflare Web Analytics (which does not use client cookies or track individual users across sites).

4. Cookies and anonymous identifiers

We maintain a minimal cookie footprint:

• Session and authentication cookies: Required for secure login sessions and tenant routing.
• Anonymous identifier cookie (`ts-anon`): A pseudonymous identifier used solely to attribute sign-up conversions and calculator interactions to improve user experience. It does not profile your browsing on external websites.
• We do not load third-party advertising tracking cookies or ad network pixels.

5. Data retention and deletion

Historical keyword ranking snapshots are retained for the lifetime of your active subscription. If you cancel your subscription, your historical data is kept accessible for 90 days. You may request immediate deletion of your account and associated project data at any time by contacting support.

6. Contact us

If you have questions about our privacy practices, data handling, or wish to exercise data subject rights under applicable regulations, please contact us at [email protected] or [email protected].